Invited by the Zalando Creator Network to cover the Nike x Zalando GEN SHOX event — a night where Berlin's underground took center stage.

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GEN SHOX brought together three scenes:

Hip-Hop, Electronic and Ballroom — under one roof at Musikbrauerei, Berlin.

 

The brief: capture the night from a personal point of view and take audiences along for the ride.

 

Deliverables included pre-event story coverage to drive sign-ups, live on-the-ground content, and post-event visuals — all built around the GEN SHOX spirit: ambitious, audacious, always creating.